Trends in Design

1. Creativity is nothing. (Without skills)

Some people are born creative. They slop over with insightful bubbles and always come up with a brand new and ground-breaking idea. But what makes a creative person a good designer?
What matters is your ability to produce. Creativity alone is highly valuable, agreed, but what if you can’t turn it into someting of true value?

Take a look at the advertising industry. The classic creative team consists of a Creative Director (CD) with at least one Art Director (AD) and Copywriter (CW). Now - how exactly did the CD get his job?

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